Diffit is one of the world’s best loved and fastest growing AI-powered products for K-12. You can see some of the love here.

We are seeking an experienced marketer to join our growing team and help scale Diffit’s impact.

Key Responsibilities:

• Primary: Increase activation, retention, resurrection and engagement across the teacher user lifecycle, primarily via email programs and automations
• Secondary: Drive demand generation campaigns and automation based on teacher usage and other user signals; Support customer success and community initiatives via email programs
• Other (as needed): Lightweight support for product launches, sales enablement, and other ad-hoc marketing needs

Requirements:

• 5+ years marketing experience, with a focus on consumer and/or PLG marketing (not traditional B2B programs). 2+ of those years in an ed-tech or teacher-focused context, and 3+ of those years owning growth, lifecycle, email, or product marketing programs at scale.
• Data driven and systems oriented marketer. Systematic in mapping out customer journeys and pathways, and strategic about moving a user along. Able to design and implement marketing automation programs. Very comfortable with data informed iteration.
• Strong writer who deeply understands and empathizes with teachers, and can write effectively (and helpfully) for them.
• Has been a team of one, the first marketing hire at a startup, or head of marketing at a similar stage startup before; Excited about “doing it all” in a small, powerful, scrappy team
• Clear internal communicator, and cares deeply about teacher impact. Low-ego, high curiosity, effective cross-functional collaborator. Outcomes oriented.

What We Offer:

• Competitive salary and benefits package.
• Fully remote work environment with regular in-person offsites.
• The opportunity to work on a meaningful product that impacts the future of education.